Terms of Service & Privacy Policy

We receive, collect and store any information you enter on this Website or provide us in any other way, including through any outside or third parties not owned or controlled by Afton Prater. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.

We collect such Non-Personal Information and Personal Information for the following purposes:

  1. To provide and operate the Services;

  2. To provide our Users with ongoing customer assistance and technical support;

  3. To be able to contact our Customers, Visitors, and Users with general or personalized service-related notices, and marketing or promotional messages, offers, and information;

  4. To create aggregated statistical data and other aggregated and/or inferred Non-Personal Information, which we or our business partners may use to provide and improve our respective Services; 

  5. To comply with any applicable laws and regulations.

When you accept a gift, submit your email address or telephone number, birthday, join Afton's Allies, signup to receive newsletters or other updates, conduct a transaction or make a purchase on this Website, as part of the process, we collect Personal Information you give us such as your name, address, telephone, mobile, or cellular number, and email address. Your personal information will be used for the specific reasons stated above only.

The Website is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall.  In addition, we have authorized Wix.com to share and duplicate your data with other outside or third parties, including


All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.